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Market Track: March 2012
In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.
Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.
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Safeway promotes CFO to president
Pleasanton, Calif. -- Safeway announced Monday that it has promoted its executive VP and CFO Robert Edwards to the position of president.
Edwards has held his current role since 2004. He will have overall responsibility for the company's retail operations, marketing, merchandising, corporate brands, manufacturing, distribution and finance functions, and will continue as CFO until a successor is named to the position.
