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Coupon activity increased 3.4% during the first six months of 2014
Minneapolis -- Free standing Insert (FSI) coupon activity increased 3.4% t based on coupons dropped during the first six months of 2014 versus the year ago period, according to Marx, a Kantar Media solution. Coupons dropped within non-food categories increased 8.2% to represent 65% of the 158 billion FSI coupons distributed during this period.
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Sobeys leverages social media for latest campaign
Sobeys is leveraging social media to drive Canadian shoppers to its stores. The operator of retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawton's Drug Stores has enlisted Chef Jamie Oliver for the campaign.
The company’s next #BetterFoodForAll challenge asks Canadians to share their favorite side dish this summer for a chance to win a cooking lesson with Oliver in Toronto. Sides can include coleslaw, corn on the cob, grilled vegetables and fresh salads.