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ECRM: Retail circular advertising trends, February 2014
ECRM compared retail circular advertising in February 2013 versus February 2014 and noted trends occurring across top retail chains. The home improvement retailers have continued to reverse trends from 2013. Home Depot doubled its page count and slightly decreased ads per page, leading to longer, slightly less dense circulars. Despite this, Home Depot still ran less than a quarter of the number of pages that Lowe’s ran, largely due to Lowe’s running three circulars to Home Depot’s one.
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Safeway explores sale; reports net income jump from Canada exit
Pleasanton, Calif. – Safeway Inc. is exploring a sale of the company as it reports substantial increases in net income due to its exit from the Canadian market, and smaller increases in net sales for the fourth quarter and fiscal year 2014. Although the discussions for a sale are ongoing, the company said it has not reached an agreement on a transaction, and there can be no assurance that these discussions will lead to an agreement or a completed transaction.
