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Online jeweler expanding in brick-and-mortar
Blue Nile jumped into the physical space last summer with a store at Roosevelt Field mall in Garden City, New York, but it’s not stopping there. The online jeweler has opened two additional locations, at Tysons Corner Center mall in Fairfax County, Virginia, and at The Westchester mall in White Plains, New York. Blue Nile will open a fourth store later this summer, at the Washington Square mall in Portland, Oregon.
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Online jeweler continues offline expansion
Blue Nile is expanding its fledgling store portfolio. The online jewelry retailer has opened its second physical location, at The Westchester mall in White Plains, New York. Blue Nile opened its first store in June 2015, at Roosevelt Field mall in Garden City, New York. Two additional locations will open later this summer: one at Tysons Corner Center mall in Fairfax County, Virginia, and one at the Washington Square mall in Portland, Oregon.
