Sears, Roebuck & Co.

New concepts are the lifeblood of retailing. Here are six new stores — three homegrown formats and three imports — that are currently in the works:

Hoffman Estates, Ill. – In its latest move to capitalize on the value of its real estate and raise more cash, Sears Holdings Corp. has formed a joint venture with Simon Property Group whereby Simon will take ownership of 10 Sears stores in Simon malls and lease them back to Sears, who will continue operating Sears stores in the venture. The stores include properties Sears has leased to other entities.

Starboard Value, the investment firm driving change at Staples, pushed the retailer to merge with Office Depot and now has achieved another of its goals with the addition of a new board member.

Sears Holdings will eventually need to sell more stuff to shoppers to remain viable as a retailer, but in the meantime the company has shown itself to be more adept at generating cash through complex real estate deals that unlock the value of an increasingly less productive store base.

Chicago - Potbelly Corp. has named Michael Coyne as its new CFO, effective May 1. Coyne will oversee all financial functions and will also be charged with positively impacting Potbelly's analytical, productivity, and risk assessment capabilities.

Hoffman Estates, Ill. - The U.S. Environmental Protection Agency (EPA) has recognized Sears Holdings Corp. with a 2015 Energy Star Partner of the Year – Sustained Excellence Award. Sears Holdings, an Energy Star partner since 1998, will be honored for its long-term commitment to energy efficiency.

Hoffman Estates, Ill. – Sears Holding Corp. is forming a real estate investment trust (REIT) called Seritage Growth Properties, which will purchase 254 Sears and Kmart stores for more than $2.5 billion. Seritage will partially fund the transaction through a public rights offering.

Sears Holding Corp. is looking to raise more than $2.5 billion by selling its stores to a real estate investment trust.

The REIT, called Seritage Growth Properties, will purchase 254 Sears and Kmart stores for more than $2.5 billion and then lease back the Sears and Kmart stores to Sears Holdings. Seritage will partially fund the transaction through a public rights offering.

Separating itself from Sears Holdings a year ago has not helped Land’s End financial footing judging from the company’s fourth quarter profit and same store sales decline.

Land’s End sales declined 4.9% to $504.6 million and net income declined 28% to $33.1 million in the fourth quarter ended Jan. 30. Merchandise sales and services were negatively impacted by a $3.4 million product recall in the quarter that negatively impacted net income by $2.6 million.

Digital-first doesn’t mean digital-only. At least not anymore. Some brands have already embraced that lesson in a bold way, and many others are taking notice.