Salsify

Shoppers won’t let economic and political turbulence deter them from holiday shopping — but many will skip the old playbook.

A new survey reveals the many factors that can affect a digital purchase decision.

Retailers rarely have consumers’ undivided attention when they buy items online.

Despite a rising cost of living, a majority of holiday shoppers plan to maintain their spending levels from previous years.

Shoppers are taking a variety of steps to tighten their purse strings in 2024.

Retailers looking to convert omnichannel purchases should focus on detailed online product listings and brand-building.

A heightened emphasis on e-commerce has made brand trust the top priority of consumers, according to a new survey.

  When it comes for help in stores, shoppers are increasingly going mobile.   That is one of the findings of a survey by Salsify, a product content management platform for distributed commerce, which revaled that 77%  of shoppers use a mobile device while shopping in store.  This compares to just 35%  of shoppers who opt to speak to a salesperson if they have questions about a product.