Salsify

Shoppers are taking a variety of steps to tighten their purse strings in 2024.

Retailers looking to convert omnichannel purchases should focus on detailed online product listings and brand-building.

A heightened emphasis on e-commerce has made brand trust the top priority of consumers, according to a new survey.

  When it comes for help in stores, shoppers are increasingly going mobile.   That is one of the findings of a survey by Salsify, a product content management platform for distributed commerce, which revaled that 77%  of shoppers use a mobile device while shopping in store.  This compares to just 35%  of shoppers who opt to speak to a salesperson if they have questions about a product.  

Seamlessly selling products through Walmart just got a little easier.

Using the ContentSpec 2.0 interface from product content management platform provider Salsify, Walmart suppliers can now publish product content directly to Walmart’s systems. Rather than utilizing a spreadsheet-based process which could take weeks, Walmart suppliers can transmit digital content in as little as minutes.

Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected.

Chicago – When a retailer includes the word “brain” right in its name, a certain level of operational intelligence is expected. For 30-plus-unit specialty educational toy and game retailer Marbles: The Brain Store, smartening up operations has included organizing product data on the Salsify product information management platform to provide merchandise intelligence across the organization.