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Prudsys updates personalization tool
Chemnitz, Germany – Data analysis technology vendor Prudsys AG is updating features of its Prudsys Realtime Decisioning Engine (RDE), which allows businesses to individually address customers with personalized content and recommendations. This applies to every channel and device, both online and directly at the point of sale.
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Ryder System launching ad campaign aimed at C-suite execs
Miami -- Ryder System, a leader in commercial fleet management and supply chain management solutions, announced the launch of its new “That’s Ryder” brand advertising campaign. The campaign, the first of its kind for Ryder in nearly two decades, includes the debut of a new tagline for the company – Ever better.