REI Co-op

REI is completing a 14-year commitment to achieve carbon neutrality in its operations.

REI Co-op has sold its new corporate campus even before it moved in, in line with the company’s move away from the traditional retail HQ model. 

For the first time in its 81-year history, REI Co-op will open four stores in a single day as it enters two new markets.

REI will once again shut down its operations on Black Friday. But the co-op is framing the action as part of a much wider effort.

REI Co-op is attempting to broaden its online assortment.

REI Co-op is going big on experiences and rentals.

Outdoor retailer REI is setting up shop in a fast-growing gym niche.   REI and Momentum TM Indoor Climbing are launching REI Co-op Climb, which will serve as a hub for climbing gear, programming and events at each of Momentum’s new climbing gyms. Expert instructors from REI’s Outdoor School will help Momentum members and guests gain skills and confidence through gym to crag classes.