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How Gen Z Shops: Retail for a Constant State of Partial Attention
By Christian Davies, [email protected]
Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the U.S., Europe and the BRIC countries, and 10% in the rest of the world. The needs and behaviors of this group will influence the future of mainstream retail.
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REI to open in Keizer, Ore., in spring
Seattle -- REI announced it will open a 22,000-sq.-ft. store at Keizer Station, Keizer, Ore., this coming spring.
“REI prides itself on expert employees and quality products that enhance anyone’s trip into the great outdoors,” said Kevin House, REI retail director for the Sierra-Cascade district. “The new store at Keizer Station will extend our services and product expertise to 13,300 eager and loyal members in Salem, who previously traveled more than 30 miles to shop at an REI store.”