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Old Navy to unveil 1,000+ in-store Super Fan Nation locations
New York City -- Gap’s Old Navy unit will roll out more than 1,000 sports-oriented store-within-stores on Tuesday, selling branded goods of more than 70 Division I schools, as well as National Football League teams.
The Super Fan Nation in-store concepts are being launched with a seven-figure marketing campaign that will include advertising at college stadiums and arenas, in-store appearances by college bands, cheerleaders and mascots, and a 10-day national television advertising campaign.
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Hillsdale Shopping Center embarks on major renovations
San Mateo, Calif. -- Hillsdale Shopping Center, located in San Mateo, Calif., is currently undergoing an extensive 80,000-sq.-ft. renovation to an area previously occupied by Mervyn’s.
The transformation will feature San Mateo County’s first Cheesecake Factory, a two-story Forever 21, and H&M as anchors of the center’s south end.