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Best Buy tops list of most effective back-to-school advertisers
Mountain View, Calif. -- Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.
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Small-Mart: An urban legend in the making?
I’ve written before about the ongoing trend of some of the biggest names in retail downsizing. Now I’m seeing how brands like Target, Wal-Mart and Office Depot are rolling out smaller new store formats in urban environments, and it has me thinking about how this downsizing phenomenon might be even more important than many people realize.