These consumers are most likely to celebrate HalloweenMore than half of all consumers plan to celebrate Halloween, but two age groups have much higher intentions to observe the holiday. How Gen Alpha shops — and what they shop forNumerator data offers insight into the purchasing habits of the youngest consumers. Why retailers are engaging shoppers on Snapchat Your kids are probably on Snapchat, and your competitors are definitely checking it out. Numerator: Most consumers say tariffs affect spending New survey data reveals that tariffs imposed by President Donald Trump are causing widespread concerns among U.S. consumers. Amazon Prime Day – deals, devices and dollars The four-day version of Amazon Prime Day was a hit, and the results offer some important indicators about the state of digital commerce. Numerator: Gen Z, millennials increasing private label spend Younger consumers – who are often more financially challenged – are continuing to gravitate towards private label brands. Numerator: Prime Day order amount, household spend declines continue The second day of the four-day Amazon Prime Day sales bonanza showed year-over-year declines in two important financial metrics. Here’s how tariffs are affecting consumer behavior A new survey reveals almost all consumers express concerns over tariffs, with many saying tariffs will change how they shop. Numerator: Walmart captures 24% of SNAP spending Perhaps unsurprisingly, America’s largest retailer captures the most spend among Supplemental Nutrition Assistance Program (SNAP) recipients. The most popular Memorial Day shopping destinations are… New data reveals where consumers are planning to make Memorial Day purchases and what they intend to buy. First Previous 2 3 4 5 6 Next Last