Study: Prices, focus on health to shape consumer spending in 2026Several factors are expected to drive consumer behavior in 2026 — but increased costs remain paramount for shoppers. Numerator: Most St. Patrick's Day celebrators to spend less than $100 this yearConsumers celebrating St. Patrick’s Day this year will most likely be doing so on a budget. Numerator: Inflation picks up; prices rise 2.7% year over year A brief inflationary cooling period in January appears to be over. Numerator: Inflation cools in January; prices 1.8% higher year over year Prices on everyday consumer goods trended downwards in January after months of increases. Numerator: Valentine's Day celebration, spending plans include... A majority of consumers – especially younger ones – plan to celebrate Valentine’s Day this year. Survey: Rising prices will impact shopping for key holidays in 2026 Consumers are already bracing for higher prices for this year’s holidays. Numerator: Prices up 2.2% year over year in November Prices on everyday goods continued to climb in November. Numerator: Gift cards head list of top holiday gifting categories Despite tariff-related impacts, most (54%) holiday shoppers plan to spend the same as last year. Numerator: Economic concerns to cause shifts in Cyber Weekend shopping Black Friday and Cyber Monday continue to maintain their hold on U.S. consumers amid worries over the economy and tariffs. Survey: Gen Z households spend average of $28 per shopping trip With the holiday season around the corner, new data sheds light on the shopping and spending habits of Gen Z. First Previous 1 2 3 4 5 Next Last