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Fashioning a Winning Strategy: The Top 5 Trends for Apparel Retailers in 2016
The resounding priority among retailers has been accelerating their integrated omnichannel offering – which has meant everything from merging online and store teams to measuring the in-store impact of digital campaigns. Recent innovations include mobile app and in-store technologies, multichannel fulfillment solutions, and coordinated cross-channel promotions. These kinds of initiatives will continue to be top of mind in 2016, particularly as consumer expectation for a seamless and personalized experience – and deep discounts – continues to grow.
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With merger completed, design firm makes senior appointments
Callison and RTKL have officially joined forces as CallisonRTKL.
The firm announced several senior-level appointments to launch its next level of growth:
Eric Lagerberg (New York) has been named executive VP and will serve as global practice group leader for retail stores and regional director of North America for CallisonRTKL.

