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Nordstrom wins with customers, not Street, in Q4
Nordstrom is doing all the right things when it comes to store traffic, e-commerce and customer service, but it wasn’t enough for Wall Street in the fourth quarter.
Nordstrom’s same store sales grew 4.7% in the fourth quarter; online sales grew to now represent 40% of the store’s business. And just this month the company was ranked No. 1 in the United States in terms of customer service, according to the American Customer Satisfaction Index.
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Nordstrom, Trader Joe’s tops in customer satisfaction; overall index declines
Ann Arbor, Mich. - Customer satisfaction with retail is down for the first time in four years. According to a report by the American Customer Satisfaction Index (ACSI), all brick-and-mortar retail categories show weakening or flat customer satisfaction for the fourth quarter of 2014. Internet retail satisfaction, however, is up from the same quarter in 2013.
