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Mattress start-up doubles down on Amazon relationship for store success
Amazon is extending its brick-and-mortar brand exposure, once again — albeit in an unconventional way. Mattress retailer Tuft & Needle will open its newest store in October, in Seattle. And the self-funded specialty retailer is relying on Amazon’s technology and services to drive its success, according to ReCode. -
Nike in pilot with online giant
Nike is opening up shop on Amazon. The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.

