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Neiman Marcus

  • 'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration

    MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

    Minneapolis -- Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • Neiman Marcus arrives at Target

    NEW YORK — Target and Neiman Marcus have revealed their holiday collection, which features 24 of America's top designers. The collection will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

  • Neiman Marcus in search of Cusp blogger

    DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.

    Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment.  The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.

  • Neiman Marcus launches contest on Facebook

    Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

    Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

  • Crazy 8 to open at Arizona Mills this fall

    Tempe, Ariz. -- Indianapolis-based Simon Property Group said that Arizona Mills will continue to expand its retail mix this October with the opening of Crazy 8.

    Crazy 8, a concept from The Gymboree Corp., will be located across from J.C. Penney. Other retail offerings include Last Call by Neiman Marcus, Saks Fifth Avenue Off 5th, H&M, Forever 21, Kenneth Cole Company Store, American Eagle Outfitters, G by Guess, 2b Bebe and more.

  • Overcoming Showroom Syndrome

    By William Dudley, Bill.Dudley@sybase.com

    We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons.  Companies such as Amazon, Ebay, Overstock.com, and other specialty retailers are putting increased pressure on traditional brick and mortar shops by offering customers mobile-friendly apps and browsers, adding convenience to their shopping experience.  

  • Cisco study: CE retailers should market products and services to less tech-informed consumers

    New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).

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