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Billabong appeals to the senses
Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.
The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.
Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.
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Sam's Club SCOREs a partnership to benefit small businesses
Sam's Club is teaming up with a national nonprofit dedicated to mentoring small business owners to launch the 2016 American Small Business Championship.
The SCORE competition is open to small business owners and entrepreneurs from coast to coast with one winner receiving a $25,000 grand prize.

