CBL puts an eye on shoppers
CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic.
The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.