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Build-A-Bear Workshop unveils new, interactive store design
St. Louis -- Build-A-Bear Workshop has unveiled its new store design, at West County Center in St. Louis. The store is one of six locations that the company will open this year in select U.S. markets. The interactive design merges the retailer’s signature hands-on bear-making experience with innovative technology. It allows customers to personalize the bear-making process and offers them a different experience each time they visit a Build-A-Bear Workshop store.
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Legacy Modernization
With the increasing popularity of mobile devices and social networks, managing the omni-channel experience will be a key priority for retailers this holiday season. Leading experts say that retailers need to update their legacy technology systems to handle the large amounts of data being generated by these channels.