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Belk’s multichannel campaign draws 220,000 registrants
Southern retailer Belk drew in nearly 220,000 registrants through daily prizes and giveaways in its “Belk’s 125 Days of Prizes” campaign.
Belk partnered with mobile, social and digital engagement provider ePrize to power the sweepstakes across a microsite, Facebook and mobile channels. The multichannel campaign, which aimed to promote Belk’s 125th anniversary and to increase consumer engagement with the brand, exceeded Belk’s expectations for engagement across digital channels.
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EA Sports taps U.S. soccer national team captain as new brand ambassador
REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador.
Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves.