How football is becoming the latest retail promotional seasonIncreasingly, retailers are building special omnichannel campaigns around a time of year sacred to many Americans – football season. Michaels in promotional partnership with Dallas Cowboys The Michaels Companies has signed a three-year deal to serve as a one-stop game day shop for "America’s Team." Michaels adds new delivery partners Michaels is expanding its delivery options through new partnerships with DoorDash and Uber Eats. EXCLUSIVE: Michaels drives assortment planning with customer data The Michaels Companies helps ensure it stocks the items shoppers want with in-depth data analysis. Retail Technology News: May update Retailers in May focused technology efforts in areas including augmented reality, robotics, and mobile apps. Michaels turns physical stores into omnichannel supply chain hubs The Michaels Companies is leveraging its brick-and-mortar stores to fill digital orders. Michaels in big price-cutting move The Michaels Company has gone back to 2019. The Month in Retail Technology: March update Retailers in March focused technology efforts in areas including artificial intelligence (AI) and social media. Retail Technology News: March update Retailers in March focused technology efforts in areas including artificial intelligence (AI) and social media. Michaels launches birthday parties, enhanced in-store events The Michaels Companies is creating new and enhanced experiences for customers — in-store and online. 1 2 Next Last