Marquee Brands

Philadelphia – U.K. specialty maternity retailer Mothercare Plc has rejected two non-binding written merger proposals from Destination Maternity Corp. In a press release, Destination Maternity said its second proposal, delivered June 1 2014, would combine the two companies under a new U.K. holding company which would be listed in the U.S., for a total payment of $453 million to Mothercare shareholders.

Virginia Beach, Va. — lululemon has leased a 3,200-sq.-ft. store at the Town Center of Virginia Beach. Like recently announced Anthropologie and Free People, lululemon will be the first and only store of its kind to open in Hampton roads, Virginia. In addition, Destination Maternity and It’s Sugar recently opened at The Town Center. lululemon plans to open during the fourth quarter of this year.

Philadelphia -- Destination Maternity Corp. announced the start of its planned expansion into Mexico with the opening of 46 Destination Maternity  branded shop-in-shops through a previously announced international franchise agreement with El Puerto de Liverpool, S.A.B. de C.V., the largest department store operator in Mexico.

Philadelphia -- Destination Maternity Corp. reported that net income for the quarter ended March 31, 2014 dipped to $3.2 million, compared to $5.9 million in the same period last year.

Revenue fell 6.5% to $126.1 million from $134.9 million, and same-store sales decreased 5.1%. CEO Ed Krell blamed the disappointing results on inclement weather.

Philadelphia – Destination Maternity reported improved net income but lower net sales during the first quarter of fiscal 2014 as compared to the same period a year earlier. Net income totaled $4.25 million, up 11% from $3.84 million the same period a year earlier.

Philadelphia -- Net sales for the first quarter of fiscal 2014 at Destination Maternity Corporation decreased 0.3% to $134.8 million from $135.3 million reported for the first quarter of fiscal 2013. Same-store sales slightly increased 0.7%.

Destination Maternity Corp. is thinking big. The world’s largest retailer of maternity apparel is bullish on its superstore format, with new locations in Paramus, N.J., and Virginia Beach, Va. The Philadelphia-based company has an estimated 35% to 45% share of the U.S. maternity market.

The two new stores vary in size and have different layouts, as well as some merchandising variations. But both are designed as customer-centric, one-stop shopping resources. And both share a common vision.

Destination Maternity Corp. is showing off a new superstore prototype, in Virginia Beach,Va. The 5,000-sq.-ft. store has a "discovery" or open floor plan that offers customers different paths to explore the space. Larger graphics, new fixtures and tables and enhanced fitting rooms  create a modern, inviting environment.  Merchandise is displayed in lifestyle zones, with elevated presentations of categories. There are also new mannequins, and more of them.

Tampa, Fla. – Marketing enterprise management systems provider Aptaris has named Bill Morrell as VP technology. Morrell previously held IT executive positions at companies including BabyAge.com and Destination Maternity, as well as consulting roles with clients including Cadbury Adams, Nascar and DME.

Virginia Beach, Va. -- Destination Maternity Corp. has leased 5,033 sq. ft. for a new flagship store in The Town Center of Virginia Beach, according to Divaris Real Estate.

Motherhood Maternity will close all of its locations in Southside Hampton Roads and move into the new Destination Maternity in September. The new store will carry all of the retailers concepts including Motherhood Maternity and A Pea in the Pod.