Instacart

Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations at its new outpost in Manhattan.   The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.   

Residents of the Washington, D.C., metro area can now have products ordered from supermarket operator Harris Teeter delivered within the hour following Instacart’s entry into the market.

Instacart’s network of personal shoppers began delivering items ordered from Harris Teeter on Feb. 11. The service provider expects to add other retailers in the coming weeks which would allow shoppers to combine items from multiple stores in a single order and have them delivered in as little as one hour.

Instacart, a service that delivers groceries from multiple local stores within an hour, has expanded its footprint to include independent supermarket Berkeley Bowl as well as Costco to its grocery store lineup just in time for the holiday season.

The company’s Berkeley and Oakland customers can now mix items from Whole Foods, Safeway, Costco and Berkeley Bowl into one order and have them delivered the same day.

In retail, as in life, experience is everything. Whether it’s online, on a smartphone or in the store, it really doesn’t make a difference. A bad experience will turn off customers, while a good one will build brand advocates. It’s always been like that, of course. But today’s technology-enabled shoppers have changed the rules of the game by upping the stakes considerably.