Insomnia Cookies hits 300 stores with first Seattle locationFast-growing late-night bakery concept Insomnia Cookies has reached a store milestone. Krispy Kreme sells majority stake of Insomnia Cookies Krispy Kreme is doubling down on its doughnuts business. Cookie chain offers more points, exclusive offers with new loyalty program Insomnia Cookies is launching a new rewards program to help loyal customers save. Insomnia Cookies in U.S., global store expansion Insomnia Cookies is expanding its footprint outside of the United States for the first time.