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IT Hot Buttons
From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.
As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:
Marketing and IT collaboration
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IBM Study: All consumers looking for a consistent experience, from start to finish
Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.