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Market Track: May 2012
Overall, this month saw gain in flyer distribution as well as the size of flyer. The largest push of this month came from Walmart with more than 100% increase in flyer drops this month as compared to same month last year. Walmart dropped almost three flyers per market as compared to none in the second week of May this year. Also, a 26-page flyer was dropped in the first week as compared to 12-page flyer previous year.
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Home Depot will defend its lead in power tools
Speaking at The Home Depot’s 2012 Investor and Analyst Conference in Atlanta, Home Depot EVP merchandising Craig Menear revved up the power tool rhetoric.
Menear said the company intends to defend its position as power tool market share leader.
He also described power tools as a category with a relatively high vulnerability to online competitors. One of the best defenses is a large fleet.
