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Pinterest expands ‘search advertising’
Pinterest is taking its search program to the next level. The social media site now offers Search Ads, a feature that enables retailers to run ads as “pinners” type keywords into the search bar. The program, which started as a limited test, is now comprised of a full suite of features, including keyword and shopping campaigns that are shown in search results, as well as new targeting and reporting options, Pinterest’s head of global sales, Jon Kaplan, said in the company’s blog. -
CBRE execs are first to complete rigorous retail course at U. of Arizona
Eighty retail real estate executives from CBRE recently gained the distinction of being the first class to graduate from a course designed to give field professionals a deeper knowledge of rapidly evolving retail business models and how they influence site selection.

