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ECRM: Retail circular advertising trends, October 2013
ECRM compared retail circular advertising in October 2012 versus October 2013 and noted trends occurring across top retail chains. Although Home Depot and Lowe’s continued to see large year-over-year changes, these shifts have been consistent throughout the past few months: the new sizes and densities of circulars within the home improvement channel have solidified. Lowe’s now features lengthy circulars with few ads per page, while Home Depot typically runs shorter, denser circulars.
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Brand Value: Some Lose Their luster
One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.