Home Depot

The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target.

HOFFMAN ESTATES, Ill. — The market on Friday cheered a move by Kmart parent company Sears Holdings to cut 700 positions from the appliance departments at 225 stores. Shares of Sears Holding advanced $2.67 on Friday to close at $74.03 after news of the layoffs was reported Friday morning by the Wall Street Journal.

TCP, the Aurora, Ohio-based manufacturer of energy efficient lighting products, has announced that industry veteran Jorge Fernandez will be joining the company in the position of SVP business development. Fernandez comes to TCP from Home Depot, where he led the company’s energy efficient lighting category.

Some companies were more aggressive with promotions last months and others were less so, but Target held steady producing the same number of circular ad pages (109) in May 2011, and it did the same month the prior year, according to data collected by the Chicago based firm Market Track.

In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.

Midlothian, Va. -- Bryn Mawr, Pa.-based WP Realty announced Thursday that it has acquired Chesterfield Marketplace located in Midlothian, Va.

This transaction marks WP Realty’s 10th acquisition of the year.

Chesterfield Marketplace is a one-story, 428,576-sq.-ft. community shopping center anchored by PetSmart, Staples and TJ Maxx, and shadow anchored by Home Depot and Toys “R” Us.

The portion of the center acquired, 197,942 sq. ft., is currently 54% occupied with 91,232 sq. ft. of available space.

On average, across the retailer set, both the number of inserts and number of page counts decreased when comparing the month of May 2011 to May 2010. Notable standouts for the insert counts include a decline of 39% for Home Depot and an 11% decrease for Lowe’s.  While both Home Depot and Lowe’s dropped fewer inserts this year compared to last year, Home Depot’s decline was more pronounced from nearly seven inserts in 2010 to four in 2011.

Sidney, Neb. -- Cabela’s will open a store in Tulalip, Wash., in 2012.

The 110,000-sq.-ft. store will be located within Quil Ceda Village on the Tulalip Tribes Indian reservation, about 30 miles north of Seattle. It will be the outdoor retailer’s second Washington store.