Hallmark

Hallmark Cards Inc. is ensuring it can effectively offer consumers the chance to create their own personalized products.

The Kansas City-based specialty gift retailer, which operates more than 30,000 U.S. stores as well as digitally, provides a custom gift option which allows shoppers to order items made to their tastes and specifications. This places strain on the company’s research and development (R&D) department.

From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

Mall of America is adding a big experiential retail destination.

Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

“This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

Orlando, Fla. – Customer needs and expectations are rapidly changing, and woe to the retailer who does not keep up. This was the key message delivered by participants in a panel discussion, “Engage Customers Through Omnichannel Opportunities,” at SAP’s annual Sapphire conference.

Steve Fournier, executive VP and chief customer officer of Discount Tire Co., said his company realizes it cannot afford to lag behind customer demand.

Arts and Crafts retailer A.C. Moore launched its inaugural campaign to benefit the Marine Toys for Tots Foundation with a program involving all its stores.

The company’s 140 locations will serve as official drop off locations for the program with every toy donated going to a child in the local community. In addition, the company has pledged to donate 25,000 toys and is asking its customers to help double the donation with an additional 25,000 toys to provide a total of 50,000 toys to kids this holiday season.
 

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.

The events will be held at Office Depot and OfficeMax stores across Florida during select weeks this summer. In Florida, they’ll be taking place from August 2 through August 5.

Phoenix -- PetSmart has named Michael Goodwin to the position of senior VP and CIO, effective June 2.

Goodwin brings more than 20 years of information technology experience to PetSmart, most recently serving as senior VP and CIO of technology and business enablement at Hallmark, a $4 billion global enterprise with more than 2,600 stores and an extensive online presence.