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  • Report: Plenty of good options for filling vacated department store spaces

    As department stores trim their portfolios, the nation’s malls are being transformed.   

  • Crayola creates new experience at Mall of America

    A 60,000-sq.-ft. Crayola Experience has opened at Mall of America, giving the massive shopping center yet another experiential component to generate traffic.
     
    The Crayola Experience is a family attraction that features 25 hands-on activities inspired by Crayola products and technologies and there is also The Crayola Store offering the world's largest selection of Crayola products and unique souvenirs.
     

  • Hallmark eases customer customization

    Hallmark Cards Inc. is ensuring it can effectively offer consumers the chance to create their own personalized products.

    The Kansas City-based specialty gift retailer, which operates more than 30,000 U.S. stores as well as digitally, provides a custom gift option which allows shoppers to order items made to their tastes and specifications. This places strain on the company’s research and development (R&D) department.

  • Bigger is Better for Lush

    From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

  • A new reason for shoppers to head to Mall of America

    Mall of America is adding a big experiential retail destination.

  • Mall of America to unwrap big new attraction

    Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

    Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

  • Staples' back-to-school blitz continues

    The latest back-to-school promotion from Staples includes deeper discounts, a free trip to California for 50 students, and a new TV advertising campaign.

    “This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on Staples.com or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

  • SAP Panel: Retailers must keep up with customers

    Orlando, Fla. – Customer needs and expectations are rapidly changing, and woe to the retailer who does not keep up. This was the key message delivered by participants in a panel discussion, “Engage Customers Through Omnichannel Opportunities,” at SAP’s annual Sapphire conference.

    Steve Fournier, executive VP and chief customer officer of Discount Tire Co., said his company realizes it cannot afford to lag behind customer demand.

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