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Guitar Center plays new digital tune
Guitar Center is preparing to unveil a new Serato-branded digital music area in its Brooklyn store location at an all-day red carpet event open to the public on Oct. 24. The new Serato-branded digital music area will offer DJs and aspiring music producers a place to try out the latest products.
The launch coincides with the expansion of Guitar Center's Music Mentor program, which offers customers free lessons and instruction for top DJ and digital music products, as well as the completion of an extensive renovation to the Brooklyn, N.Y., store on Flatbush Avenue.
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Staffing Up For The Holidays
Retailers tapping into technology to maximize in-store labor during the busiest season
Let the games begin.
Retailers are gearing up for the Super Bowl of the holiday-selling season, when stores generate up to 40% of their annual sales and boost their staffs in light of the heightened shopping spree.
As technology reshapes the retail landscape at a dizzying pace, it’s also advancing the art and science of aligning sales and traffic patterns with in-store labor — particularly crucial during the make-or-break winter selling period.
