-
Study: Amazon, Google among top brands
New York – Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings. Walgreens and UPS dropped 11 spots each.
The report ranks the top 100 corporate brands in terms of market reputation and awareness. Consumer-cyclical and consumer-staple brands represent 58 of the top 100 corporate brands, which CoreBrand says indicates that the most powerful brands have a strong connection to consumers.
-
GS1 US Guide aims to improve online commerce
Last month, Amazon started hiding listings for certain products if they do not have a GTIN, better known as the Universal Product Code (UPC). Now eBay, Google and Walmart have endorsed a drive to help businesses obtain valid GTINs for products sold online.
Both are significant developments in a larger trend, as major e-commerce players look to dramatically reduce the number of inaccuracies that online shoppers encounter every day.