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Google, Inc.

  • Google Glass in partnership with Luxottixa

    New York -- Italian eyewear maker Luxottica Group SpA has entered into an agreement to design, develop and distribute glasses based on Google's Internet-connected Glass eyewear.

    Luxottica said that its two major brands, Ray-Ban and Oakley, would be part of the deal. No financial terms were discussed.

  • Scanbuy looking to transform mobile marketing

    Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

    Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

  • Google taps Payoneer as payments provider for its Trusted Stores program

    Google has tapped Payoneer, a leading global payments company, as a payments provider for Google Trusted Stores. Payoneer will power the program’s customer payouts, providing bank transfer services that enable Google Trusted Stores to send payments to people in the countries where it currently operates.

    The Google Trusted Stores program identifies online merchants that Google deems trustworthy for consumers. Google stands behind the merchants that have earned the Trusted Store badge with a $1,000 lifetime purchase protection for shoppers.

  • Wearable tech takes fashionable step forward

    The worlds of technology and fashion continue to merge with the most recent example involving the Fossil Group’s involvement with Google for a new line called Android Wear.

    Fossil Group, the $3.3 billion global fashion accessories company, said it was working with Google to support the extension of Android technology in wearable products branded as Android Wear. As part of the launch, Google also released a developer preview of Android Wear so that developers are better able to build rich wearable experiences for their existing Android apps.

  • Report: Chinese e-commerce company Alibaba plans U.S. IPO

    Hong Kong – Chinese e-commerce platform provider Alibaba Group Holding Ltd. is reportedly planning a U.S. initial public offering (IPO). According to Bloomberg, Alibaba has received approval from Hong Kong regulators for its proposed governance structure.

  • Is Amazon Prime’s Fee Hike a Savvy Move or a Potential Crack in its Armor?

    By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose.
  • Report: Costco seeks younger customers

    Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.

    These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.

  • Google Capital invests $50 million in Auction.com

    Irvine, Calif. -- Auction.com,  the world’s largest online real estate marketplace, has received a $50 million investment from Google Capital. As part of the investment, one representative from Google Capital will join the company’s board of directors and another will take a board observer position.

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