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Overstock adapts to Google search engine changes
Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.
Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.
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How mobile POS is transforming retail
Mobile point of sale (mPOS) technology promises to continue to transform the customer’s shopping experience in 2014 and beyond. Gartner forecasts an mPOS market valued at $617 billion with 448 million users by the end of 2016, representing 42% annual growth.
Retail is one of several sectors poised to benefit from mPOS. With that in mind, here are five trends that every retailer needs to be aware of in the space.