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Gap names ‘customer experience’ chief; eliminates creative director post
San Francisco -- Incoming Gap Inc. CEO Art Peck is wasting no time reshaping the apparel giant. In its latest management shakeup, the retailer named company veteran Scott Key to the new position of senior VP and general manager of customer experience for its namesake brand. It also announced that Rebekka Bay, creative director for the Gap brand, was departing the company, effective immediately.
The latest changes come on the heels of Gap’s announcement last week that it was shutting down its Piperlime brand.

