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FreshDirect

  • Report: Sears names online expert as new CMO

    New York City -- Sears Holdings Corp has named former FreshDirect executive Monica Woo to be VP and CMO, effective Aug. 15, according to Reuters. The post has been vacant since January 2010.

    Woo will be responsible for the overall marketing, brand and advertising programs for Sears, according to the report. She most recently was the chief marketing and strategy officer of online grocer FreshDirect.
     

  • Former FreshDirect exec named Sears chief marketer

    HOFFMAN ESTATES, Ill. — Monica Woo will be joining Sears Holdings as VP and CMO for Sears on Aug. 15. She will be the key executive responsible for directing the overall marketing, brand and advertising programs for Sears.

  • Peapod expands in NYC

    NEW YORK — Royal Ahold’s Peapod online grocery service is expanding in New York, according to published reports.

    According to the reports, the new service, Peapod by Stop & Shop, will fulfill orders using the existing warehouse presence of Ahold supermarket banner Stop & Shop, which operates several stores in the city. In addition to groceries, Peapod also offers numerous health and beauty products.

  • Morrisons invests in online grocer FreshDirect

    London -- Wm. Morrison Supermarkets PLC said Thursday that it has acquired a 10% stake in U.S. online grocer FreshDirect, based in New York City.

    According to Morrison, the U.K. fourth-largest supermarket chain, the acquisition marks its debut in the online food market.

    Morrison has also announced plans to test a c-store format and to expand its grocery store counts in order to increase its presence in the U.K grocery market.

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