Forever 21

Bankrupt fast-fashion apparel retailer Forever 21 is focusing on e-commerce for its international offering.

Forever 21 Inc. says it is not filing for Chapter 11 bankruptcy protection this weekend.

Forever 21 has taken its online search capabilities to a more customized — and intuitive — level. And the early results are encouraging.

Forever 21 is investigating whether it has become the newest victim of a cyber-attack.

What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection.    Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women; a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors.  

Eager to improve customer service and security at the front end, Forever 21 is converting its point-of-sale (POS) fleet to a single solution.   Through a partnership with Toshiba Global Commerce Solutions, the fast-fashion retailer is adding the vendor’s hardware, equipment and services across all its corporate stores around the globe. The agreement makes Toshiba the chain’s single point of contact for all POS systems, peripherals and original equipment manufacturer (OEM) front and back office retail store technology. 

Forever 21 has entered into a partnership with mall owner GGP Inc. to debut a new, freestanding brick-and-mortar retail format.    The Los Angeles-based fast-fashion giant will launch Riley Rose, a beauty boutique, at 13 GGP regional shopping centers, with 10 locations opening in 2017. According to a report by newbeauty.com, the new concept will be experiential, millennial-focused and Instagram-friendly.    

Forever 21 announced a major expansion of its F21 Red division.   The fast-fashion retailer plans to open more than 40 F21 stores across the United States in 2017. The first three are scheduled to open in April, in San Antonio, Texas; Bronx, New York, and Chicago.   New locations will continue to open throughout the year in key cities, bringing the brand’s total store count to more than seventy locations by year-end.