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FAO Schwarz

  • FAO Schwarz opens dedicated Steiff gallery

    WAYNE, N.J. — FAO Schwarz, in honor of its 150th anniversary, has unveiled a walk-around gallery dedicated to Steiff, one of the most renowned European brands, whose signature products have been offered at FAO Schwarz for more than 100 years. "A Gallery of Classic Steiff Collectibles," is displayed prominently throughout the famed flagship location in New York City. The museum quality exhibit will run through early September and can be viewed online at FAO.com.

  • FAO Schwarz celebrates 150 years

    WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

  • Kidlandia opens FAO Schwarz boutique

    New York City -- Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

  • FAO Schwarz, Kidlandia help kids create worlds

    NEW YORK –  Kidlandia, a company that enables children to create such personalized items as maps, kingdoms and family trees, has opened its first in-store boutique at FAO Schwarz in Midtown Manhattan.

  • Report: FAO Schwarz looks to extend Fifth Avenue lease

    New York City -- FAO Schwarz is seeking to extend the lease for its flagship store in Manhattan, almost three years after the landlord Boston Properties said the retailer would likely have to leave, Bloomberg reported. The store is located in the General Motors Building, on Fifth Avenue at the corner of 58th Street.

  • The Future of Pop-Up Stores

    With the large amount of excess store space available for lease in 2010, more retailers used pop-up stores this past holiday season than ever before.  This concept is now transforming into a viable strategy that has a life beyond the holiday season rush. In 2011 innovative retailers will employ it as a year-round approach that complements their core business strategy.

  • H&M to open largest store to date in Las Vegas

    New York  City -- Fast-fashion retailer H&M will open its largest store to date on Saturday, at the Forum Shops at Caesars, on the Las Vegas Strip.

    The three-level, 55,000-sq.-ft. store, which will sell women’s, men’s and children’s clothing, shoes and accessories, is located in a building that formerly housed FAO Schwarz. The toy store, which closed last January, had occupied the space, along with its iconic Trojan horse, since 1997.

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