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Mobile shopping rules Thanksgiving and BF
Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.
Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
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Dunkin’ Donuts launches interactive promotion in New York
Canton, Mass. - Dunkin' Donuts, has launched “FinDD Eli”, an interactive on-the-cup instant win game available in the New York metro area. The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants, while supplies last