Domino's Pizza

Whether you’re the biggest Dominos franchisee in the nation or an independent rentin space for your first shop, successfully navigating competing interests and acquiring a basic understanding of the franchise-specific issues that add to complexity to lease negotiations is essential.

Domino's Pizza may be adding a new item to its take-out menu — driverless deliveries.   The pizza giant is teaming up with Ford Motor Co. to test how well self-driving vehicles can make pizza deliveries. The partners will evaluate how customers react to interacting with a self-driving vehicle within their delivery experience — data that is paramount to understanding how customers perceive the future of food delivery with self-driving vehicles.  

Domino’s Pizza now lets customers sync their smart home devices with the ETA of their pizza deliveries.   The pizza giant is partnering with If This, Then That (IFTTT), a free platform that allows users to create connections — or applets — between digital devices and services. By integrating its digital Domino's Tracker, which enables customers to monitor orders from preparation to delivery, into the platform, the company has created Domino’s-branded applets.  

Two new projects — on three continents — are expanding the reach of Domino’s conversational-based orders.   The pizza giant, which was among the first companies to launch digital ordering on Google Home in December, is introducing the service to more users in the United States. Now guests can start a new order without having to be a member of the “Pizza Profile” rewards program — a move that opens up the service to more shoppers.  

Retailers’ mobile engagement initiatives are headed in the right direction, but shoppers are still dissatisfied.   According to DMI’s second annual “Mobile In-Store Experience Rankings” report, which assessed mobile experiences among 120 retailers, in-store mobility influences where 74% of the general population and 88% of “mobile reliants” shop.   

Domino’s is rewarding loyalty members with a “piece of the pie” — literally.    Starting Dec. 5 through Nov. 2017, all Domino’s Piece of the Pie Rewards members are eligible for a chance to win 10 free shares of Domino's stock, just for being enrolled in the program. Each month, 25 loyalty members will be randomly selected to win 10 shares of stock. They can keep the shares for their own stock portfolio or sell them at market price, the company said.  

Domino’s customers can now place their orders without ever talking to a human.   Starting Sept. 15, Domino’s customers with a “pizza profile” on the chain’s website can place orders via bot-based Facebook Messenger. The pizza chain's in-house team, which created zero-click ordering via Amazon Echo and Apple Watch, also developed Domino's new ordering bot.