-
Study: Shoppers use smartphones, social media for purchase decisions
New York City -- The Deloitte American Pantry Study, released Tuesday, polled more than 4,000 shoppers and found that, more than ever, consumers are turning to social networks, smartphones, and tablets to meet their shopping needs.
According to the study, 90% of shoppers know what they’re buying before they arrive at a store. Three-quarters say they are smarter shoppers than they were a year ago, and 86% believe they are getting more precise in what they buy.
-
Research firm offers bright forecast for retail
NEW CANAAN, Conn. — Not long after Deloitte released gloomy predictions for consumer spending in 2012, another firm is out with a more sunny forecast. Retail sales will increase by 5.7% in 2012, according to a new report by Customer Growth Partners, a consulting and research firm serving retailers, vendors and institutional investors.
The report, “The Great Consumer Reset/The Great Retail Reset,” finds that falling household and credit-debt levels, along with higher savings rates, are fueling consumer spending.