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Brand reinvention in the spotlight at SPECS/2017
In today’s competitive retail environment, no brand can afford to stay still. Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design. Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design. -
Searching for Cubs championship gear? Look no further than Uber
Uber wants to put championship gear commemorating the Cubs’ World Series victory into fans’ hands as quickly as possible. Through a partnership with licensed sports merchandise e-retailer Fanatics, Uber launched a program that enables Cubbies fans to purchase championship hats and t-shirts directly through the ride-hailing app, according to Recode.

