Culver's Restaurant

Seattle -- Starbucks Coffee Co. is shaking up its senior management team with five promotions and two new appointments. John Culver, head of the China-Asia Pacific region with more than 10 years of Starbucks experience, is being promoted to group president, China and Asia Pacific (CAP), channel development and emerging brands. Jeff Hansberry, a three-year Starbucks veteran who has worked on the channel development and emerging brands team, is being promoted to president of China and Asia Pacific and will report to Culver.

NEW YORK — If you thought Starbucks was everywhere already, wait a few years, as the company has announced plans to open 3,000 more stores in the Americas alone in the next five years.

Senior executives at the company outlined details of its growth agenda across its global retail, emerging brands and CPG channels at its biennial investor conference this week.

Seattle -- Starbucks said Monday that it is dividing responsibilities for its business into three global regions (instead of the current two, U.S. and international) in order to accelerate global growth.

The company has appointed three of its executives to lead the three regions: Asia; the Americas: and the combination of Europe, the Middle East and Africa.

Cliff Burrows will expand his current role as president, Starbucks U.S. to president, Americas, with responsibility for the United States, Canada, Mexico and Latin America.

Like many of you, I just got back from RECon, and I’m still processing what I saw and heard. One thing that was interesting to me was the fact that it seemed like burger concepts were on everybody’s site plans, from In-N-Out Burger to Smashburger and Five Guys. If you like a good burger -- and, who doesn’t -- this is great news. If you are a developer or landlord though, I think you should proceed with some caution.