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Walmart falls in the middle of most admired, but does it matter?
Fortune is out with its list of the “50 Most Admired Companies,” and Walmart landed at number 24, which is only a big deal if you buy into the notion espoused by those who compiled the list that it is the definitive report card on corporate reputations.
It is not, at least as far as retailers are concerned for the simple reason the methodology doesn’t take into account the views of shoppers whose perceptions of retail companies matter far more than the folks Fortune surveyed to arrive at their most admired ranking.
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Target does well, but Fortune’s Most Admired misses retail mark
Target ranked 25th on Fortune’s listing of the 50 Most Admired Companies, which is the lowest level in the past six years. The decline could be viewed as troubling, but only if you buy into the notion that the list is the definitive report card on corporate reputations.
It is not, at least as far as retailers are concerned. In 2011 and 2010, Target was ranked 22nd, down from 2009 when it was ranked 19th and considerably below 2008 when it nearly broke into the top 10 with a ranking of 11th after a ranking of 13th in 2007.