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Harris Poll: Hy-Vee, Publix, Wegmans, Costco lead in brand equity
New York – The 2014 Harris Poll EquiTrend (EQ) study, which measures brand equity for more than 1,500 brands across 170 categories, finds traditional grocery store brands rank highest overall in three of the four regions surveyed. The EQ index examines three key factors of brand equity: familiarity, quality and purchase consideration.
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Retail veteran joins Park City Group business development team
Salt Lake City - Frederic Van Roie has joined the business development team of Big Data management software provider Park City Group.
Van Roie is a 25-year veteran of the retail, CPG and foodservice industries with expertise in marketing and merchandising strategies at several premier retailers, including Costco, BJ’s, Home Depot, Whole Foods, D’Agostino’s, Walmart and Safeway.