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Alibaba racks up $2 billion in sales in first hour of annual shopping festival
New York -- Chinese E-commerce giant Alibaba Group Holdings sold about $2 billion worth of goods on its websites within approximately the first hour of its annual shopping extravaganza. This is the sixth year Alibaba has celebrated Singles Day, or 11.11 (named after the date, 11/11), a 24-hour deep-discount festival designed to boost sales during an otherwise weak period in China's sales calendar. -
Amazon drives online urgency with daily deals
Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.
Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.
