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H-E-B Goes Beyond Products and Pricing to Connect With Customers
(The following is an excerpt from the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, by Denise Lee Yohn.)
Scott McClelland seems an unlikely candidate for his picture to appear under a "Why Is This Man Smiling?" headline. As spokesperson and president of the Houston food/drug division of Texas-based grocery store chain H-E-B, McClelland has plenty of reasons to be worried.
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All gift cards not created equal—especially when it comes to resale
Popularity and resale value do not always correlate when it comes to gift cards.
Visa is tops in a ranking of the gift cards expected to be most popular this holiday season.
Rounding out the top 10: American Express; iTunes; Wal-Mart; Target; Starbucks; Netflix; eBay and Google Play. The ranking is from CardHub, a credit card comparison Web site owned by Evolution Finance.

