Nielsen, NPD team up for next-generation shopper panelNielsen and The NPD Group are creating a service that will measure the shopping behaviors of the modern consumer. Digital ad spend to exceed traditional in 2019—and Amazon is the big winnerThe year 2019 will mark a major milestone in the world of advertising. If it’s got to be clean, it’s got to be Tide–on demand and across channels CPG detergent brand Tide is looking to clean up in the burgeoning on-demand service industry. Survey: Online CPG sales track consumer financial health Consumers’ online CPG purchase habits mirrored the general state of their households during 2018. CSA Feature: PepsiCo pictures accurate product mixes PepsiCo is ensuring the right products are placed in the right stores with a mobile app. Survey: Online shoppers prefer certain products Some product categories are more popular online than others, according to the Q4 IRI Consumer Connect survey. Running a Profitable Supply Chain in an Integrated Marketplace In a world where it is possible to shop at any time, and in virtually any place, consumer expectations have never been higher. Winners, losers in 2018 e-commerce When it comes to the winners and losers in online sales, Amazon is in a class by itself. And while some competitors are coming on strong, Jet.com is not among them. Supermarket giant makes digital experiences more secure Albertsons Cos.’ new identity platform is securing online customer data, a move that will enhance the grocer’s digital experience, and drive loyalty. Commentary: A Closer Look at Gen Z Generation Z (Gen Z), the newest emerging consumer group, is quickly reaching the age of substantive disposable income. First Previous 32 33 34 35 36 Next Last
