Study: The most popular influencer marketing platform is...A new survey reveals the social media platform marketers consider most important for influencer marketing. A.T. Kearney: ‘Smaller scale’ retail M&A deals replace megadeals of years pastMergers and acquisitions activity by retail and CPG companies is undergoing a significant shift as retailers focus on acquiring capabilities that enhance efficiency and agility rather than building economies of scale. Albertsons taps PepsiCo leader as its new CEO Albertsons Companies is replacing its current CEO with a veteran from one of the world’s biggest CPG companies. Ahold applies fresh technology to supply chain Ahold Delhaize USA seeks to provide the freshest produce possible with a little help from artificial intelligence (AI). Study: Retailers aggressive in private label CPG pricing Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories. Kroger enables pinpoint marketing on Pinterest The Kroger Co. is making it easier for brands to target its shoppers on Pinterest. Kroger spins off digital coupon service The Kroger Co. is selling its You Technology digital coupon and rebate platform, but not ending its involvement with the service. Nielsen, NPD team up for next-generation shopper panel Nielsen and The NPD Group are creating a service that will measure the shopping behaviors of the modern consumer. Digital ad spend to exceed traditional in 2019—and Amazon is the big winner The year 2019 will mark a major milestone in the world of advertising. If it’s got to be clean, it’s got to be Tide–on demand and across channels CPG detergent brand Tide is looking to clean up in the burgeoning on-demand service industry. Survey: Online CPG sales track consumer financial health Consumers’ online CPG purchase habits mirrored the general state of their households during 2018. CSA Feature: PepsiCo pictures accurate product mixes PepsiCo is ensuring the right products are placed in the right stores with a mobile app. First Previous 26 27 28 29 30 Next Last
