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Big Lots gets springy with video campaign
Big Lots is looking to drive springtime growth with a traffic generating campaign aimed at consumers looking for “shopping discoveries.”
The retailer is launching its “Shop Big Lots First” campaign to entice consumers to look to Big Lots for their outdoor entertaining needs. Customers will discover stylish, quality outdoor furniture at an incredible value, as well as the name brand grocery products needed to entertain family and friends outdoors, the company said in a statement.
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Brown Shoe’s Q4 profit rises; cautious in outlook
Clayton, Mo. -- Increased sales at its Famous Footwear division and the sale of its shoes.com online site, helped boost Brown Shoe Company’ profit in the fourth quarter.
The retailer reported net earnings of $16.2 million, which included adjustments related to the sale of Shoes.com, compared with $6.2 million in the year-ago period. Adjusted net earnings were $9 million.
Consolidated net sales in the quarter, ended Jan. 31, totaled $615.4 million, up 2.6% from year-ago period. Same-store sales increased 4%.
